Not bad for a company with no history of blockbuster titles whose biggest market segment is preteens. That represented a more than tenfold increase in the company’s worth since a funding round in February 2020 and catapulted it ahead of some of the industry’s biggest names, like Electronic Arts Inc., known for sports titles like FIFA, and Take-Two Interactive, which controls Grand Theft Auto. Roblox Corporation, founded in 2004, went public on March 10, listing shares on the New York Stock Exchange at an opening price of $64.50, translating to a valuation of $42 billion. But if you’re an investor, you’re probably paying attention now. If you don’t have kids, there’s a good chance you’ve never heard of Roblox, a free online gaming platform best known for its Lego-like graphics.
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